Blue Cross Blue Shield Lead Generation Landing Pages
This set of landing pages, created for client Wellpoint, were made strictly for the sole purpose of lead generation/interest list. Each were targeting a segmented demographic – elderly, business owner, and early 20 (new parents). Provided with geolocational targeting, my team was able to run each page independently upon click of an ad via Google or other source. Success/failure was based solely on the click-rate of the ads run and the conversion of the sign up form.
Project was completed January 8, 2014.