PROJECT

Oakley Product Recommendation App

SCOPE

This iOS app concept was designed to support users in both their buying decisions and usage of Oakley’s swappable lens snow goggles. The app makes it easy to choose the best lens for varying conditions. Here’s how it works:

1. Users open the Oakley app.
2. The camera activates, allowing them to capture a photo of the current scene.
3. The app then suggests the ideal lens based on weather and lighting conditions.
4. Users can also select conditions manually for tailored recommendations.

By simplifying lens selection, the app enhances both purchasing confidence and on-mountain performance.

COMPLETION DATE

Project was completed October 22, 2013.