Guthy-Wrenker Proctiv
A/B Test Email Campaign


Three variations were created for a direct marketing mailer campaign during the holiday season. Tests were executed using the A/B testing platform in Bronto. Each visual test included a different celebrity model, button color, subject line variations, etc. Girl in the blue dress was the definitive winner, alongside the big orange button (always a winner in my book).


Project was completed December 4, 2013.

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